As part of a new media and communication strategy, leading UK airport operator BAA required a new way of communicating with its customers to keep them informed of updates, offers and associated services.

BCM created a new email communication platform that promoted airport services via automated email templates. Customers could be segmented centrally to provide appropriate and targeted messages dependent on their needs and requirements.

With extensive understanding of email & online marketing, the automated system proved very successful in the way it could easily manage BAA’s fundamental requirement to centralize customer communication as well as providing segmented and targeted communication to all customers.