The English & Wales Cricket Board [ECB] required a robust and easy to manage system to augment the printed material supplied to journalists for all ECB events.
The platform was designed to grow organically as usage and acceptance developed within the journalistic community and the wider media. Within the first few events the uptake by journalists and media outstripped the expected targets and has since become an essential part of the collateral.
The ECB administrators easily maintain and update information as well as create bulletins, press releases or critical information within minutes, providing the media with prompt up-to-date information at all times.
The ECB Media Centre is now the go to place for all media involved with cricket in the UK.