The ICC required an efficient means to keep journalists up-to-date whilst following and covering the ICC Cricket World Cup. BCM created an Online Media Centre which allowed journalists access to electronic copies of all information contained within the printed booklets that they were accustomed to whilst allowing more sophisticated features like schedules and calendars.

As the system was purpose built we were able to allow journalists to view information tailored to then. For instance, within the online schedule, the system would provide any user the schedule in local time or their own as well as allow access to latest news articles and downloads.